Tesco hires Oscar-winning animator for stop-motion F&F campaign

F&F campaign: Tesco's clothing brand video features stop-motion animation
F&F campaign: Tesco's clothing brand video features stop-motion animation

Tesco is featuring stop-motion animation by Oscar-winning animator Alan Dewhurst in its nationwide 'Back to School' TV ads for its F&F clothing business.

The advertising push comes as Tesco increasingly throws more weight behind F&F with the opening of a flagship London store for the fashion range.

F&F’s flagship London store will have a 5,000 sq ft capacity and will be opened in Tesco’s Kensington superstore in late October.

Creative from the advertising push has been directed by Juan Pablo Zaramella, who was long-listed for ‘The best animated short’ at this year’s Oscars for his ‘Luminaris’ film, while Dewhurst has won an Oscar for producing 'Peter and the Wolf'.

Zaramella said: "The advert is a recreation of the real world of kids, but expressed through imagination.

"The idea was to show how F&F clothes are perfect for your child’s favourite daily activities, like playing football or dancing, but filtered by their particular vision of the world."

Tesco previously had a single agency, The Red Brick Road, working on its core business and F&F fashion range ad accounts, but has now split the accounts across agencies.

WARL is the agency behind the F&F account, while Wieden + Kennedy handles the core business, with recent activity including the ‘Love every mouthful’ food campaign.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message