Save the Children leads ad boycott of following suicide tragedy social network is the focus of Save the Children-led ad boycott social network is the focus of Save the Children-led ad boycott

Save the Children is leading an advertising boycott of children's social network, following the suicide of 14-year-old Hannah Smith from Leicestershire as a result of cyber bullying on the website.

The children’s charity has released a statement saying that as a result of the tragic case of Smith, it will no longer advertise on the site because it "puts the welfare of children first".

Vodafone claimed it had stopped advertising on the site and is investigating whether any advertising has appeared on the site recently.

The telecoms giant was recently commended for its work protecting children online by David Cameron and has had its Digital Parenting Guide plugged on a Conservative-backed website called ‘protecting your children’.

A Vodafone spokeswoman said: "Of the two agencies that we use to place advertising online, one has not placed any of our adverts on the site since last year and the other has recently stopped using it.

"We expect our advertising partners to share our values and are investigating whether our advertising has appeared on recently."

A digital marketing expert has claimed there still remains a transparency issue when it comes to online advertising, with brands having a lack of visibility about where their ads appear.

Andrew Goode, chief operating officer at content verification firm Project Sunblock, said: "In an increasingly social media world, companies need more reassurance about where their collateral is appearing on the internet.

"We’ve already experienced a number of our clients actively remove their content from"

Smith is the fourth teenager in Britain and Ireland whose death has reportedly been linked to cyber-bullies on the Latvian-based site. has issued a statement lamenting Smith’s death as a tragedy and claiming it encourages parents and users to report bullying via an in-site report button or through the website’s contact page. 


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer