BlackBerry put up for sale as grip on smartphone market continues to slide

BlackBerry: put up for sale
BlackBerry: put up for sale

BlackBerry has put itself up for sale as part of a strategic review as it seeks to find a way of turning round its struggling business in the fierce smartphone sector.

The Canadian firm is also considering a joint venture, strategic partnerships or alliances "or other possible transactions" as BlackBerry continues to lose its grip on a smartphone market it once dominated.

Last week International Data Corporation (IDC) reported Windows Phone shipments had surpassed those of BlackBerry in the first two quarters of the year, meaning BlackBerry has now slipped to fourth place in the global operating system rankings.

Companies including Amazon and Microsoft have been rumoured to be interested in buying the BlackBerry business, while IBM is reportedly interested in buying parts of the company.

Meanwhile, Dell is said to have considered a strategic alliance around BlackBerry’s enterprise software.

Chinese brands Huawei and ZTE, which have both been linked to surveillance activities, are being dismissed as potential buyers because of BlackBerry’s popularity among US Government departments.

BlackBerry’s position in the market was damaged by the much delayed launch of its BlackBerry 10 operating system, which it eventually launched at the beginning of this year with its biggest ever marketing campaign as it sought to regain ground on rivals.

At the same time the company also renamed itself from Research in Motion (RIM) to BlackBerry in a further attempt to turn around its fortunes.

A special committee has been set up by BlackBerry to lead the potential sale of the company and consists of chief executive Thorsten Heins, Barbara Stymiest, Richard Lynch and Bert Nordberg, with the committee being chaired by Timothy Dattels.

Heins said: "We continue to see compelling long-term opportunities for BlackBerry 10, we have exceptional technology that customers are embracing, we have a strong balance sheet and we are pleased with the progress that has been made in our transition.

"As the Special Committee focuses on exploring alternatives, we will be continuing with our strategy of reducing cost, driving efficiency and accelerating the deployment of BES 10, as well as driving adoption of BlackBerry 10 smartphones, launching the multi-platform BBM social messaging service, and pursuing mobile computing opportunities by leveraging the secure and reliable BlackBerry Global Data Network."

JP Morgan Securities will serve as financial advisor to BlackBerry.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral