Facebook users able to record shows direct from site for first time via Sky app

Sky: partners with Facebook to launch Sky Share app
Sky: partners with Facebook to launch Sky Share app

Sky has teamed up with Facebook to become the first brand to launch an app that allows users to record programmes directly using the social network.

The Sky Share app encourages Facebook users to share information about their favourite TV shows with friends and discover Sky shows based on what their friends are talking about.

Andrew Mortimer, director of brand and media at Sky, said: "Increasingly, customers are turning to social media to talk about and share the shows they love.

"With such a wealth of choice of high-quality content, we know that our customers really value TV recommendations from their friends to help them get the most from their TV viewing."

Sky customers will also be able to log into the free app, which has been created by social media agency Jam, by logging in with their Sky ID.

Preview trailers of the latest Sky shows, including 'Britain and Ireland’s Next Top Model' and 'Modern Family',  will be available to watch within the app to drive take-up of the service.

Sky is seeking to take advantage of TV shows dominating social media conversations, which resulted in Facebook introducing a hashtag feature to capitalise on the trend.

Greg Lindley, product manager at Facebook, claimed the ‘Red Wedding’ episode of ‘Game of Thrones’ received more than 1.5 million mentions on Facebook. He said this represented a "significant portion of the 5.2 million people who watched the show".


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer