NatWest uses Vine to answer customer queries - even ones about cheques

I imagine I'll live the rest of my years without writing another cheque - partly because I'm a modern kind of person and partly because I have no idea where my cheque book is.

So I’m intrigued that NatWest has found a way of using Vine to answer customer service questions, but that it is employing it to explain, among other things, how long cheques take to clear.

It is part of a campaign by NatWest to answer some of the questions it gets asked most frequently on Twitter. Vine is obviously an engaging medium, but at only six seconds per answer, you can see the appeal to a younger generation which has more important things to do than Google questions for themselves.

Joseph Sikorsky, head of digital media at NatWest, says: "We know there are about ten or 20 frequently asked questions we get on Twitter. So we looked at those and thought about how we could give a reply that wasn’t boring text only. Quite a lot of the questions we get are about using online banking. That might take two or three traditional Tweets to explain the online banking journey, but with Vine we can give a really clear and simplified journey of what customers need to do."

Read more about the campaign here, and watch one of the Vines below.

This article was first published on The Wall Blog

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral
Chevrolet launches £350m Manchester United shirt deal with nostalgic video
Warburtons rebrands to 'Warbeartons' in Paddington Bear movie tie-up
M&S blames new website as non-food sales fall again
Top 10 skills for young creative talent: The Mad Men era of on-the-job learning is long gone
Pepsi Max calls on fans to take part in Kelly Rowland video
From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming
Digital democracy creation: how the marketing industry made its voice heard
Three prints spoof apology letter to hapless holiday-less consumers
Sponsors congratulate Novak Djokovic on Wimbledon win
Cristiano Ronaldo launches CR7 fashion range and website
How eBay drove awareness of The Amazing Spider-Man 2 for Sony Pictures
Lidl plots 'more British' brand in drive for customers
WeChat-owner Tencent on China's impact on international marketing - not vice versa
Imperial War Museum releases film announcing WWI exhibition
Why brand and music collaborations need to work for the fans, not the brands
Viral review: Star Trek's Zachary Quinto has Independence Day fun with Newcastle Brown Ale
Why brands should beware of Facebook's emotional engineering
Beats by Dre turns up the heat ahead of the France v Germany World Cup game
Top 10 ads of the week: Breaking Bad's Aaron Paul helps XBox reach top