McDonald's and P&G sign up as launch advertisers for Apple's iTunes Radio

Apple: iTunes Radio is expected to launch in September
Apple: iTunes Radio is expected to launch in September

McDonald's, Nissan, Procter & Gamble and Pepsi are reportedly among the launch advertisers on Apple's iTunes Radio, the music-streaming service that will include an ad-funded or premium option.

Users will be served an audio ad once every 15 minutes and one video ad every hour, according to an Ad Age report citing people familiar with the negotiations.

The report claims the brands that have signed up as launch advertisers will gain exclusivity within their respective industries through to the end of 2013, with the service expected to launch in September.

iTunes Radio will feature more than 200 stations and tap into the catalogue of music on the iTunes store, with users able to choose between stations curated by Apple, or genre-focused stations.

Users who want an ad-free service will be able to pay £21.99 a year for the premium version called iTunes Match.

Personalisation is being integrated into the service, with Apple claiming the more a consumer uses it, the more it recognises the user's tastes and "the more personalised your experience becomes".

Siri integration will enable users to ask the voice-recognition software, "Who plays this song?" or, "Play more like this."

The launch advertisers have paid sums ranging between single-digit millions of dollars to tens of millions of dollars, to run a 12-month ad campaign on iTunes Radio, according to Ad Age.

The cost of ads are said to rise as the size of the screen increases depending on whether the user is using iTunes Radio on an iPhone, iPad or Apple TV. 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer