The campaign, by BBH, is led by a TV ad (below) featuring renowned renowned boxing referee Tony Weeks in the midst of a bout between cruiserweight champion fighters, Steve Cunningham and BJ Floresand.
Weeks is shown controlling the fight in an authoritative manner before walking down the tunnel towards his RS 6 Avant and departing the arena. The ad ends with the line, "Power from a less obvious place."
A follow-up print execution shows the RS 6 Avant model itself, with the additional tagline: "No mouth. All trousers."
It marks the first campaign by Audi since the appointment of its new
Ratcliffe said: "There could be no better illustration of the understated performance of the RS 6 Avant than the quiet authority of Tony Weeks - one of boxing’s most famous and well-respected referees.
"The film perfectly captures power and dignity, attributes reflected in the RS 6 Avant – an understated estate car, which puts some supercars to shame."