Top ten ads of the week: Gocompare.com's Mini-Me beats EE and Vodafone

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

This week's most recalled ad is for Gocompare.com and stars the incomparable Gio Compario playing around with a doll of himself.

In second place is Kevin Bacon pulling a shed-load of data through the desert for EE, while in third spot in our countdown, Vodafone's bees extoll the virtues of the carrier's own data-busting plan. 

Brand: Gocompare.com

Agency/TV Buyer: Dare/Carat

Recall: 67%

Brand: EE

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 62%

Brand: Vodafone

Agency/TV Buyer: RKCR/YR/OMD

Recall: 52%

Brand: Churchill

Agency/TV Buyer: WCRS/MediaCom

Recall: 48%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 45%

Brand: Old El Paso

Agency/TV Buyer: Saatchi & Saatchi/UM London

Recall: 42%

Brand: Jacob's cream crackers

Agency/TV Buyer: Publicis/MEC

Recall: 38%

Brand: O2

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 35%

Brand: Harveys

Agency/TV Buyer:  Über/Walker Media

Recall: 34%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 31%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 31%

Adwatch research was conducted from 22 - 27 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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