Social-media strategy at eMarketeers

This course, developed by online marketing training provider eMarketeers, offers an overview of social media, some of the technologies behind it and what makes media "social". It is aimed at helping brands integrate social media into areas of their business including marketing, product development and customer services.

Who's it for?

The one-day course, held up to twice a month in London and Manchester, is for users of social media who need to gain a greater understanding of implementing social-media strategies for external communications. Typical attendees are marketers, community managers, PR professionals, publishers and account planners. The course requires delegates to bring a wi-fi-enabled laptop.

What's included?

As well as learning the principles of social media, across areas such as driving word-of-mouth and the importance of honesty and integrity, attendees examine different types, including blogs, wikis, social bookmarking, multimedia sharing, reviews, games and virtual worlds.

Case studies - good and bad examples - are used to illustrate the medium, and there is an emphasis on monitoring a brand's presence across social media, including analysis techniques and tools and benchmarking practices.

The laws relating to social media are also covered, and training also features informal discussions about objectives for each attendee's brand, including group exercises and feedback.

And another thing ...

A four-week post-course support service is offered online and attendees also receive hard and soft copies of course materials, along with an attendance certificate.

Leanne Downs is social media and online marketing assistant at The Simply Group. She completed the course earlier this year.

"When I attended the course, I was quite new to the world of social media for business. It helped me focus and organise my approach to using social media within my role. This is important because I handle social-media accounts for six very different online retail stores, all of which have different needs. It takes quite a lot of organisation to give them all the attention they need to work well. It also highlighted to me many useful tools and platforms that I had not heard about.

The main challenge has been absorbing all the information and then putting it to good use. The best part was examining examples of how others have successfully used social media for their businesses and to work out how I could apply some of these ideas to my own role. It helped spark plenty of ideas and inspired me to try different things and generally be a bit more creative with how I use social media.

For those looking to do a similar course, think carefully about what you want to gain from it and keep this in mind throughout. Make sure you leave with what you wanted to learn clear in your mind, ready to start putting it into action."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message