Sponsored feature

Help us be a force for good

While Hogwarts might rely on "Draco dormiens nunquam titillandus" ("Never tickle a sleeping dragon") as its motto for aspiring wizards, Omnicom's old recruitment mantra - "Hire for attitude; train for skill" - is the phrase that sticks when I think of aspiring marketers.

Another way to look at the interview process – as an employer – is to think of what it would be like to be stuck in a train compartment for an hour with the interviewee. After an hour, would you really want to spend another hour with them? If not, then don’t let them continue the journey with you.

But, even with the right attitude, aspiring marketers need something extra to get noticed, to get the job and to do well. They need to demonstrate that their attitude and aptitude has got them somewhere already.

What you can do

Get the full story on all IDM education initiatives at theidm.com/education and if you would like to see how you could join our ongoing crusade in the force for good, education@theidm.com


For more than 25 years now, the IDM Higher Education programme has presented real opportunities for university students to show what they’re made of, get hands-on experience and learn face to face from leading marketers. Summer is when its initi- atives bear fruit and we’ve just seen the results of the prestigious annual IDM Student Marketing Competition and much sought-after IDM Marketing Summer School.

Both initiatives prove every year that there are plenty of young people with the right attitude. The profession just needs to give them the right tools and point them in the right direction. For example, IDM Student Competition winners, team Sunflowers, from the University of Central Lancashire, impressed a tough industry judging panel with its convincing marketing plan to promote English Wine Week for client English Wine Producers.

In addition, 30 bright young graduates from the IDM Summer School were put through their paces and look set to get real job offers from the agencies and clients that took part.
So, the good news then is that, after the Student Competition and Summer School, my metaphorical train carriage could get very crowded.

This year we were thrilled to be able to launch two further initiatives. The IDM Data Discovery Workshop, like the Summer School, immerses students in the business on a residential course, gets them working on real marketing projects and puts them in front of the decision-makers with the jobs. The first IDM EmployAbility Forum, meanwhile, brought business and academia together to discuss the skills employers are looking for on this year’s graduate CVs.

We’re also thrilled that so many brands and leading marketers get involved with the IDM Education Programme – Terry Hunt, Rory Sutherland, BMW, O2, Rapp and Ogilvy to name but a few. They realise that, as an organisation that puts all its profits back into the profession to bring on the next generation, the IDM is a force for good that they want to be a part of.

It’s great. But if we are to make the most of that impact, and increase the scale of what we can do, we need even more help from the marketing and advertising industries.

We would like to offer more apprenticeships to young marketers, a bona fide, paid intern programme and much more. We need to give more aspiring marketers real-life experience.

Can you join us and become part of our force for good as we take those with the right attitude a little further on their journey to the top of the marketing profession? If you do, it won’t only be your brand that benefits.

Mike Cornwell F IDM is chief executive of the Institute of Direct and Digital Marketing

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer