Jaguar Land Rover appoints Phil Popham to oversee new unified marketing structure

Jaguar Land Rover: new marketing structure
Jaguar Land Rover: new marketing structure

Jaguar Land Rover has announced an overhaul of its marketing leadership, as it looks to "maximise" growth opportunities in key markets.

The Tata Motors-owned manufacturer is to create a new, unified marketing structure across both Jaguar and Land Rover, with the director of group sales operations, Phil Popham, appointed to the new role of group marketing director.

John EdwardsThe company has abolished the global brand director roles on both brands – held by Adrian Hallmark on Jaguar and John Edwards (pictured, right) on Land Rover – with the remaining brand teams reporting to Popham.

Hallmark moves to the position of group strategy director, while Edwards will move to a yet-to-be-revealed role on the senior management team.

Further changes are also expected in its wider marketing operations before the end of the year, as Jaguar Land Rover looks to improve collaboration between its brands.

Jaguar Land Rover chief executive officer Dr Ralf Speth said: "This reorganisation represents a natural evolution of our management team, designed to sharpen our relentless focus on customer first.

"It is the next phase in our development, mirroring the recent changes we made to product creation and delivery, and bringing together the strategy and processes supporting the brands."

In 2012, Jaguar Land Rover’s global vehicle sales surpassed 350,000. The company has stated its aim is to reach 750,000 units in annual sales by 2020.

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