Top 10 ads of the week: Aldi's gin ad tastes success

Counting down the 10 most recalled ads, in association with TNS and Ebiquity.

The most recalled ad this week is for Aldi, pitting its cheaper own-brand gin in a taste test against Gordon's, while in second place, Moneysupermarket.com's spot sees a man running wild with cats after making a big saving on car insurance. 

In third place is furniture retailer Harveys and in fourth spot a dentist waxes lyrical about the benefits of using Sensodyne toothpaste.

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 42%

Brand: Moneysupermarket.com

Agency/TV Buyer: Mother London/MediaCom

Recall: 41%

Brand: Harveys

Agency/TV Buyer: Über/Walker Media

Recall: 34%

Brand: Sensodyne Complete Protection toothpaste

Agency/TV Buyer: Grey London/MediaCom

Recall: 32%

Brand: 3

Agency/TV Buyer: Wieden & Kennedy/Mindshare

Recall: 31%

Brand:Marmite

Agency/TV Buyer: Adam & Eve/DDB/Mindshare

Recall: 30%

Brand: McDonald's

Agency/TV Buyer:Leo Burnett/OMD

Recall: 27%

Brand: Subway

Agency/TV Buyer: McCann London/MediaCom

Recall: 26%

Brand: Bet365

Agency/TV Buyer: Drummond Central/OMD

Recall: 24%

Brand: Rimmel

Agency/TV Buyer: Laird & Partners/OMD

Recall: 24%

Adwatch research was conducted from 29 August - 2 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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