Topshop appoints Sheena Sauvaire to CMO role

Topshop autumn/winter collection
Topshop autumn/winter collection

Topshop has promoted Sheena Sauvaire to the role of chief marketing officer, following the departure of predecessor Justin Cooke.

Sauvaire joined the Arcadia-owned brand as marketing director six years ago, and has since overseen campaigns including Topshop’s tie-up with Kate Moss in 2007 and its ongoing activity around London Fashion Week.

She has also led the marketing for Topshop’s international expansion, beginning with the opening of its flagship store in New York in 2009, and subsequent launches in Chicago, Las Vegas, Los Angeles and Hong Kong.

Prior to joining the retailer, Sauvaire was an account director at creative communications agency Exposure, where Topshop was one of her clients.

As part of her now role, she will join the Topshop board alongside managing director Mary Homer and creative director Kate Phelan.

Global territories 

Sir Philip Green said: "We are delighted to appoint Sheena to this role. She has extensive knowledge of this brand both in the UK and internationally and has been instrumental in all campaigns over the last six years.

"We are looking forward to building the brand further by launching in new global territories and developing many exciting brand initiatives, the first being our Topshop UNIQUE SS14 show at LFW in less than 10 days time."

Sauvaire told Marketing she will continue to focus on pushing the brand internationally and strengthening its multi-channel proposition, as well as positioning Topshop as a leader in the creative industries.

"London is a fashion capital, it’s famed for its creativity, and I think that is something that is really inherent in Topshop. As we look at our brand positioning globally, that's the ethos we want to take to these new territories – the creativity and the energy of London," she said.

Sauvaire added that Topshop will look to expand its partnerships with emerging technology developers: "For many years we have supported up and coming talent, through our designers, photographers and make-up artists. Another area of creativity is the whole tech space, and there are a number of app developers and videographers that we’re looking at supporting."

Justin Cooke left Topshop this week to launch a consultancy, Innovate7.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message