Tourettes Action email escapes firewall with upside-down swear words

An expletive-laden email marketing campaign avoids being blocked by firewalls by turning swear words on their head in order to raise awareness of charity Tourettes Action.

The ‘F*ck the firewall’ campaign seeks to highlight how people with Tourette Syndrome are effectively ‘filtered out’ by society.

Brand: Tourettes Action

Client: Suzanne Dobson, chief executive at Tourettes Action

Agency: LIDA

Creative: Andrew Pogson and Dan Wright


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