Lloyds Bank launches microsite to usher in new branding

TSB The story: animated video is part of banking group's rebranding campaign
TSB The story: animated video is part of banking group's rebranding campaign

"Today marks an important day in banking" states a campaign for Lloyds Banking Group breaking this morning, explaining how Lloyds and TSB will become "two strong, separate banks".

The campaign is timed for today’s rebrand of 631 Lloyds TSB and Cheltenham & Gloucester (C&G) branches as just TSB, while around 1,300 branches will be rebranded as Lloyds Bank.

The Lloyds ads, which are appearing across the national press, take the form of a letter from the group’s CEO, António Horta-Osório. The copy says. "TSB will once again stand proud on our high streets.

"Its roots go back to 1810 when the Reverend Henry Duncan believed local banking was an essential part of building strong local economies. That’s why today’s TSB will be a straightforward, balanced bank serving its millions of individual and small business customers, and the communities they live and work in."

Lloyds TSB and C&G customers are invited to visit one of two sites – TSB.co.uk/thestory or introducinglloydsbank.com, both of which explain what the changes mean for them.

The campaign coincides with a £30m national ad campaign for TSB, by Joint, which uses the slogan, "Welcome back to local banking".

Lloyds will relinquish its ownership of TSB through an IPO, after its proposed sale to The Co-operative fell through in April. It has been forced to sell the 631 branches by the European Commission.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message