Digital adoption: where are we now?

James Keady, head of digital, social and CRM for McLaren Automotive, argued recently that "content is the voice of your brand, and it is therefore important to allocate the respect, investment, and focus it requires. Creating great content is difficult, and delivering great content consistently through established processes is complex. However, this is what is required if you want to take your brand from good to great in today's communication environment."

Today’s technological advancements provide astounding opportunities for brands to build smarter relationships with customers and combined with a strong content strategy, brands can really resonate with consumers, reaching them on the right platforms at the right time in an engaging way.

So what are the winning ingredients of content marketing and how can brands leverage storytelling, new media and interactivity to maximise engagement?

James Keady from McLaren and Gregor Lawson, founder and marketing director at fancy dress phenomenon, Morphsuits, will be getting to grips with this question in the content marketing session at this year’s Brand Republic Virtual Summit.

The summit is a two-day online event focusing on digital innovation, future thinking and growth trends. Ten speakers representing brands including Argos, The Telegraph, Nokia and EE will be exploring and challenging the latest thinking in AR, mobile, content marketing, social and video.

Brand Republic’s Virtual Summit is an original concept, taking the traditional conference online. Delegates will create their own avatars, walk around the virtual exhibition hall to visit content stands, network with other avatars and tune into live sessions in the virtual auditorium – all from the comfort of their desk! Taking place on 1st and 2nd October 2013, the event is free to attend and here’s a taste of some of the sessions featured:

Opening Keynote: Digital Engagement Today

Speaker: Lori Cunningham, Director, Digital Futures, The Telegraph

With constant digital evolution, where do marketers stand today? Join Lori to explore how behavioural trends, shifting demographics and emerging technologies are changing the digital world.

Augmented Reality: Is Augmented Reality Our New Reality?

Speakers: Ambarish Mitra CEO and founder of Blippar & Dan Banks Senior Creative Manager for Argos

In this interactive session, presenters will showcase the developments in AR over the past year and demonstrate how Argos has launched its first digitally interactive catalogue with help from Blippar’s AR technology to drive returns.

Generation Z: Defining The Future Of Youth Marketing

Speaker: Patrick Hourihan, Head of Research Northern Europe, Yahoo!

16-24s align with brands they can relate to and interact with – so what’s the key to unlocking this?

From technology to content, this session will provide meaningful insight into what drives this digital audience with 6 tips to help brands win them over.

For information on getting involved as a speaker please contact andrew.mcarthur@haymarket.com.

For full information on the Brand Republic Virtual Summit programme, speakers and to register please visit: www.brandrepublicvirtualsummit.com.

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