Argos names ex-Ladbrokes man Stephen Vowles as top marketer

Stephen Vowles: appointed to head the Argos marketing operation
Stephen Vowles: appointed to head the Argos marketing operation

Argos has revealed ex-Ladbrokes marketer Stephen Vowles as its new marketing head, as it looks to become a leader in digital retail.

Vowles is the latest in a series of high-profile hires for the retailer as it moves to ward off pressure from sites such as Amazon.

In July, Argos hired EMI Music executive Bertrand Bodson as its first digital director  following the appointment of Joanne Savage, the former Nokia global brand director, to the newly created position of head of own brand to boost Argos’ own-brand ranges.

It follows the announcement of a "strategic vision" by the retailer in October last year, when Argos confirmed it was to close 50 stores and scale back its flagship catalogue, as well as giving its remaining near-700 stores a digital overhaul.

Vowles replaces Karen MacLachlan, who left the business on 31 May to pursue other opportunities after nine years at Argos.

Vowles will report directly to managing director John Walden and become a member of the Argos executive board. He will be responsible for Argos’ marketing and brand strategy, planning, communication, promotions, consumer insight and analytics, personalised marketing, own brand management, and customer experience management.

Vowles joins from Ladbrokes where he was customer experience director and chief marketer, prior to which he held senior marketing positions at US supermarket Stop and Shop, Sainsbury’s, Thomas Cook Retail and P&G.

John Walden, managing director, Argos, said: "Stephen is a great addition to a strong leadership team. He will play a pivotal role within the leadership team as the 'voice of the customer’ within Argos, leading the drive to become a more consumer-centric company and the repositioning of the brand and customer experience, to be a universally appealing digital retail leader."   


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers