Footballer Peter Crouch stars in this week's most-recalled ad, for Virgin Media, with Toyota Yaris in second place.
The third most-recalled ad is for high-street catalogue chain Argos, while ads for the NHS' Change 4 Life and Confused.com round out the top five spots.
Brand: Virgin Media
Agency/TV Buyer: BBH/Fifty6
Brand: Toyota Yaris
Agency/TV Buyer: Saatchi & Saatchi/Zenith Optimedia
Agency/TV Buyer: CHI&Partners/Mindshare
Agency/TV Buyer: M&C Saatchi/MEC
Agency/TV Buyer: Publicis/PHD
Agency/TV Buyer: St Lukes/OMD
Agency/TV Buyer: Wieden & Kennedy/Mindshare
Agency/TV Buyer: Leo Burnett/Mindshare
Agency/TV Buyer: Krow/MediaCom
Brand: Now TV
Agency/TV Buyer: Brothers & Sisters/MediaCom
Adwatch research was conducted from 5 - 9 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).