Red Bull hits an iceberg as Titanic ad draws 79 complaints

Red Bull: Titanic ad has drawn complaints
Red Bull: Titanic ad has drawn complaints

Red Bull has come under fire for its advert suggesting that people journeying on the Titanic could have survived if they had drunk its products.

The ad has racked up 79 complaints to the Advertising Standards Authority (ASA) over the past seven days.

The Titanic Heritage Trust founder, Howard Nelson, has also said he is considering complaining to advertising regulators, branding the ad "offensive and just disrespectful".

The ad, which runs under the brand’s strapline, "Red Bull gives you wings," shows two characters stood alongside a large ship, drawn in the brand’s recognisable cartoon style.

One character is overseeing a crate of Red Bull’s being hoisted onto the ship, when a captain instructs him to take the energy drink off the ship.

He says: "No, no, no take it down immediately, on my ship we only drink champagne."

The worker replies, "Yes, but Red Bull gives you wings," to which the captain says, "Wings? Why on earth would you need wings on a ship? Stupidest thing I’ve ever heard".

As the crate is lowered off the ship, the word "Titanic" is seen emplazoned on the side of the vessel and the captain walks off. 

The ASA said it is assessing the ad and will decided whether to launch an investigation or not in the next week.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Burberry's flagship Shanghai store facade responds to weather changes
Subway considers taking fast food to fast lane with F1 sponsorship
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands
Dove tries to tell women their beauty is innate through placebo patches
Wonga faces social media storm after forcing Twitter to remove satirical material
Spotify tells the stories of relationships with music
Skype contrasts real stories with 'saccharine' style of Google and Apple
Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend
Viral Review: One Direction perfume 'prankvert' should have been a bigger hit
German beer brand Warsteiner tells drinkers to 'do it right'
SSE signs 10 year deal to sponsor Wembley Arena
Co-op bank posts losses of £1.3bn and expects no profits for two years
Morrisons digital boss Simon Harrow to leave the business
Tesco boss Philip Clarke backs CMO Matt Atkinson's 'enormous contribution' to brand