Top 10 ads of the week: Argos aliens steam past meerkats to take top spot

Argos: most recalled ad
Argos: most recalled ad

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Argos is at number one in our countdown this week, while Comparethemarket.com takes second place with a thrilling spot starring special agent Maiya the meerkat. 

In joint third place in our top 10 are Weight Watchers and Asda, while Skoda's latest comes in at five. 

Brand: Argos

Agency/TV Buyer: CHI&Partners/Mindshare

Recall: 54%

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 47%

Brand: Weight Watchers

Agency/TV Buyer: Saatchi & Saatchi/OMD

Recall: 33%

Brand: Asda

Agency/TV Buyer:Saatchi & Saatchi/Carat

Recall: 33%

Brand: Skoda

Agency/TV Buyer: Fallon/MediaCom

Recall: 30%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 26%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 30%

Brand: HTC

Agency/TV Buyer: 171 Worldwide/M2M

Recall: 30%

Brand: Cadbury Crispello

Agency/TV Buyer: Fallon/PHD

Recall: 30%

Brand: Heinz Beanz

Agency/TV Buyer: Abbott Mead Vickers BBDO/Vizeum

Recall: 29%

Adwatch research was conducted from 12 - 16 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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