Argos is at number one in our countdown this week, while Comparethemarket.com takes second place with a thrilling spot starring special agent Maiya the meerkat.
In joint third place in our top 10 are Weight Watchers and Asda, while Skoda's latest comes in at five.
Agency/TV Buyer: CHI&Partners/Mindshare
Agency/TV Buyer: VCCP/ZenithOptimedia
Brand: Weight Watchers
Agency/TV Buyer: Saatchi & Saatchi/OMD
Agency/TV Buyer:Saatchi & Saatchi/Carat
Agency/TV Buyer: Fallon/MediaCom
Agency/TV Buyer: St Lukes/OMD
Brand: Currys/PC World
Agency/TV Buyer: M&C Saatchi/Walker Media
Agency/TV Buyer: 171 Worldwide/M2M
Brand: Cadbury Crispello
Agency/TV Buyer: Fallon/PHD
Brand: Heinz Beanz
Agency/TV Buyer: Abbott Mead Vickers BBDO/Vizeum
Adwatch research was conducted from 12 - 16 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).