VW recreates A-ha's classic 'Take on Me' video

VW: recreated A-ha's classic video
VW: recreated A-ha's classic video

Volkswagen (VW) goes back to the 1980s in this US TV ad based on the video for A-ha's classic single "Take On Me", using rotoscoping to tell the story of a VW driver attempting to evade a sinister mechanic.

The manufacturer promotes the distracting qualities of its "Carefree Maintenance" programme, which offers charge-free scheduled maintenance of VW vehicles in the first two years of ownership.

Brand: Volkswagen of America

Client: Wayne Brannon, interim chief marketing officer

Agency: Deutsch LA

Creatives: Michael Kadin, Matt Ian, Mark Peters, Ryan Scott

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now