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PPA Advertising Awards puts Microsoft, Volvo, O2 and more brands on 2013 shortlist

PPA Advertising Awards 2013: announces shortlist
PPA Advertising Awards 2013: announces shortlist

Microsoft, Volvo, O2, Tesco and Panasonic are among the brands shortlisted for their work with magazine brands in the second annual PPA Advertising Awards.

A range of agencies have been shortlisted too. In the PPA Advertising awards agency of the year category, which, in association with Brand Republic, aims to recognise the best of planning and execution of advertising for magazine brands, MediaCom, Mindshare, MG OMD, Carat and Maxus will battle it out for Agency of the Year.

In addition, UM has at least one campaign in five out of the six campaign categories. Mindshare has nominations in the Integrated, Print, Effectiveness and Collaboration categories.

A new category, Collaboration, which looks at partnerships between media owners and agencies, features work produced for Woodford Reserve, Microsoft, O2, Silver Spoon, Volvo, Tesco and French Connection.

James Papworth, Marketing Director of the PPA said: "The strength of the entries on the shortlist shows how well the Advertising Awards have been received in their second year.

"The range of advertisers and agencies involved also shows how broad the appeal of magazine brands is, as well as the range of opportunity they present across all platforms, including digital."

The shortlist was selected by a judging panel which includes Duncan Tickell, commercial director, Immediate Media; Christian Lee, managing director, NewCast; Nick Ashworth, marketing director, DFS; Claire Chamberlain, sales director, Bauer; Jenny Biggam, founder, the7stars; Philip Smith, head of Content Solutions and Studio, Brand Republic; Julian Lloyd-Evans, managing director of advertising, Dennis; Zaid Al-Zaidy, chief strategy officer, McCann London; Charlie Meredith, managing director, IPC; Chris Healy, trading director, Shortlist; and Greg Witham, trading and key account director, Hearst Media.

Agency of the Year nominations came from a PPA member survey.

The winners will be announced at an event on October 10 and be featured on Brand Republic the following day.

The full shortlist is:

Collaboration

  • UM: Great American Cocktail for Woodford Reserve

  • UM: Windows Phone/People Powered Print for Microsoft

  • ZenithOptimedia: Go Think Big for O2

  • ZenithOptimedia: Bake with the Best for Silver Spoon

  • Mindshare: Volvo V40 Commuter Hijack for Volvo

  • Initiative: Savvy Shopping for Tesco

  • MGOMD: Make a Scene for French Connection

Integrated

  • Mindshare: Volvo V40 Commuter Hijack for Volvo

  • UM: H&M Showcase for H&M

  • UM: Windows Phone/ People Powered Print for Microsoft

  • Carat: Littlewoods/Holiday Shop 2013 for Shop Direct

  • Mediacom: Night Nurse/There's a Reason it's Hidden for GSK

  • Vizeum: Smart Viera/Get Personal for Panasonic

Print

  • UM: Great American Cocktail for Woodford Reserve

  • UM: Windows Phone/People Powered Print for Microsoft

  • Mindshare: Comfort/Prima High Street Fashion Awards 2013 for Unilever

  • Initiative: Savvy Shopping for Tesco

  • Vizeum: Smart Viera/Get Personal for Panasonic

Digital

  • MEC: Call of Duty for Activision

  • MGOMD: 'Make a Scene' for French Connection

  • Mediacom: Night Nurse/There's a Reason it's Hidden for GSK

Innovation

  • UM: Great American Cocktail for Woodford Reserve

  • UM: H&M Showcase for H&M

  • UM: Windows Phone/People Powered Print for Microsoft

  • ZenithOptimedia: Go Think Big for O2

  • Mediacom: DFS at the Digital Empire Awards for DFS

  • PHD: Man of Steel for Warner bros

Effectiveness

  • UM: Great American Cocktail for Woodford Reserve

  • UM: Windows Phone/People Powered Print for Microsoft

  • MEC: Nivea Vital for Beiersdorf

  • Initiative: Savvy Shopping for Tesco

  • Mindshare: Volvo V40 Commuter Hijack for Volvo

  • Vizeum: Lumix XS1 'Glamour's Best Dressed Camera 2013' for Panasonic

Agency of the Year

  • MediaCom

  • Mindshare

  • MG OMD

  • Carat

  • Maxus

For more information on the awards, go to www.ppa.co.uk/events/adawards2013/shortlist.

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