All downloads of singer Ellie Goulding’s track "I know you care", featured in a three-minute film for the charity, will go to Save the Children. The ongoing civil war estimated to have caused the death of 7,000 children and displacement of a further 2m young people.
STEAK provided online media planning and buying support.
Brand: Save the Children
Client: Margherita Watt, director of marketing development, project lead
Director: Beeban Kidron
Creatives: Nick Watson, Lynn Chambers, Stuart Bamforth, Laura Solomon