Mercedes uses disco chickens to prove driving comfort

Mercedez-Benz: doing the funky chicken
Mercedez-Benz: doing the funky chicken

We've all heard of doing the funky chicken, but Mercedes-Benz has gone one step further by creating some fowl dance moves to the sounds of disco classic "Upside Down" by Diana Ross.

The ad shows that chickens do not move their heads when being moved around, due to a lack of an ocular system, and compares the attribute to Mercedes-Benz’ "Magic Body Control" suspension system.

Brand: Mercedes-Benz

Agency: Jung Von Matt

Creatives: Peter Waibel, Robert Herter, Lukasz Brzozowsk, Lucas Osis, Nico Baumann

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