Mattel challenges rail commuters to nationwide Scrabble game

Commuters from across the country are being invited to test their Scrabble skills by tweeting out the best words they can come up with based on seven randomly selected letters displayed in the nation's train stations.

Each week the best answers tweeted out using the hashtag #ScrabbleChallenge will be displayed on the Transvision digital screens alongside the winner’s Twitter handle.

Company: Mattel

Brand: Scrabble

Client: Wendy Hill, director of customer marketing and brand communications

Agency: Carat

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now