Top 10 ads of the week: Wonga's pensioners grab top spot

Wonga: pensioners
Wonga: pensioners

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Wonga is this week's most recalled ad, with its pensioners promoting the use of its online sliders, while in second place a hungry young man grabs a taste of Mexico with McDonald's. 

Asda is in third place, while in joint fourth position are the latest spots for online retailer Isme and Belvita Breakfast Duo Crunch. 

Brand: Wonga.com

Agency/TV Buyer: Albion/PHD

Recall: 65%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 43%

Brand: Asda

Agency/TV Buyer: Saatchi & Saatchi/Carat

Recall: 40%

Brand: Isme

Agency/TV Buyer: St Lukes/OMD

Recall: 39%

Brand: Belvita Breakfast Duo Crunch

Agency/TV Buyer: Havas London Worldwide/PHD

Recall: 39%

Brand: Sky TV broadband

Agency/TV Buyer: WCRS/MediaCom

Recall: 37%

Brand: McCain chips

Agency/TV Buyer: Beattie McGuinness Bungay/PHD

Recall: 33%

Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 32%

Brand: Virgin Holidays

Agency/TV Buyer: M&C Saatchi/Manning Gottlieb OMD

Recall: 32%

Brand: Flora

Agency/TV Buyer: Adam & Eve/DDB/Mindshare

Recall: 31%

Brand: Plusnet

Agency/TV Buyer: Karmarama/Maxus

Recall: 31%

Adwatch research was conducted from 26 - 30 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now