One in three people in UK is a regular tablet user says eMarketer

Tablets: 20 million people in the UK are regular users says eMarketer
Tablets: 20 million people in the UK are regular users says eMarketer

One in three people in the UK use a tablet at least once a month as tablet ownership continues to grow, according to research from eMarketer.

An estimated 20 million people are monthly users of a tablet, with figures based on users either owning a tablet themselves or sharing it with a family member or others.

By 2017, the tablet will be a device used by more than half the UK population, according to predictions from eMarketer.

The findings come after Tesco launched a tablet that will cost as little as £60 for Clubcard customers, with chief executive Philip Clarke claiming the supermarket wanted to open up tablets to "the many" after Ofcom research found only one in four UK households have a tablet.

Tablet usage is continuing to edge up, with figures from eMarketer showing that in May some 19.7 million of people were using a tablet at least once a month.

The rise of the mobile web is making people more accustomed to tablets and is moving the category beyond a device for just early adopters, believes eMarketer.

While the bulk of tablet owners are still in the 25- to 54-year-old age range, the fastest growth in tablet audience for the rest of the year is expected to happen among those aged under 12 and over 65, according to the research.

Although 59 per cent of tablet users will use an iPad this year, eMarketer forecasts the growth rate for iPad users will drop to single digits next year and stay at that level through to 2017.

Research from eMarketer was collected via data from a mix of research firms, government agencies, media outlets and company reports. 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message