Youth voting group backed by Jamal Edwards and PM seeks telecoms sponsor

Bite the Ballot: links up with Jamal Edwards
Bite the Ballot: links up with Jamal Edwards

A youth voter registration campaign group, backed by YouTube entrepreneur Jamal Edwards and David Cameron among others, is seeking a telecoms brand sponsor as part of a drive to enhance engagement with its core audience.

Bite the Ballot, which launched this year, is a not-for-profit organisation aimed at promoting engagement in the democratic process and voter registration among 16- to-24-year-olds. It is the sister campaign of Rock the Vote, the more established US drive.

Its immediate aim is to register 500,000 of its target demographic to vote before the 2015 General Election.

Edwards, the founder of SB.TV, has thrown his weight behind the initiative by creating video content to drum up interest among young people.

As well as the PM's backing, Labour leader Ed Miliband and deputy prime minister Nick Clegg have also thrown their weight behind the push.

The telecoms partner will be able to use Bite the Ballot’s name and image rights, and have access to events and other prospect data gathering opportunities.

In return, Bite the Ballot seeks funding and the opportunity to address the brand’s database of relevant customers via CSR-based marketing.

The central focus for the group is the establishment of a National Voter Registration Day to be held on 5 February, chosen as this is the anniversary of the 1832 Great Reform Act which introduced fairer voting to the UK.

On the day, the campaign will run events at hundreds of schools and youth groups throughout the UK with the aim of registering more than 250,000 young people to vote in 24 hours.

The Guinness Book of records will monitor activity in order to establish whether it qualifies as a record.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message