My secret work weapon: Two simple words that can have a dramatic impact

Katie Sheppard, director of marketing and relationships at
Katie Sheppard, director of marketing and relationships at

Katie Sheppard, director of marketing and relationships at

My secret weapon has nothing to do with the latest technology or management fad. It is two simple words that seem all too quickly forgotten as we chase ROI, targets and share and drive those around us ever harder.

We say them to strangers on a daily basis, such as when buying our morning coffee, so why not our colleagues? A simple acknowledgement can make the world of difference to morale and productivity.

No marketer, however organised, doesn’t make personal sacrifices to get the job done. A missed family dinner or weekend spent working are all too familiar stories as we strive to meet an unforeseen deadline.

We’ve all hit "send" at one time or another only to hear nothing back – or worse, we’ve been the person who hasn’t replied or shown our appreciation.

It’s not all about retainer arrangements, performance bonuses and timesheets (who has time to do or even read them these days?): people work harder and better for people they like and who show respect and gratitude. And businesses, whatever their size, are successful because of those people.

So, when someone’s done a good job, I email or call them to say "Thank you". It’s nice to feel appreciated.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands