Olympic heptathlon champion Jessica Ennis-Hill stars in this week's most recalled ad, as Santander finishes in first place in our top 10, beating Jackpotjoy.com and the ever-bubbly Barbara Windsor into second place.
In third place is Smokefree England's ad promoting its Stoptober initiative to help people quit smoking in October.
In joint seventh place are spots from music recommendation app Shazam and Enterprise Rent-A-Car.
Agency/TV Buyer: Havas Worldwide London/Carat
Agency/TV Buyer: Isobel/Maxus
Brand: SmokeFree England, Stoptober
Agency/TV Buyer: Dare/M4C
Agency/TV Buyer: Publicis/PHD
Brand: Dairy Milk Marvellous Creations
Agency/TV Buyer: Fallon/PHD
Agency/TV Buyer: JWT London/Mindshare
Agency/TV Buyer: The Red Brick Road/MediaCom
Brand: Enterprise Rent-A-Car
Agency/TV Buyer: Dare/PHD
Agency/TV Buyer: Tom Reddy/MediaCom
Agency/TV Buyer: Krow/MediaCom
Adwatch research was conducted from 03 - 07 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).