Partner Content

IPA Adaptathon focuses on alliances

Leading figures from the client, agency and intermediary sides of the advertising industry gathered at Altitude, London on 3rd October 2013 for the first in a series of five IPA- led Adaptathons that will take place over the next eighteen months.

Adaptathons are part of IPA President Ian Priest’s long-term agenda to drive commercial creativity through a series of cross-industry initiatives, starting with better relationships and including diversification, agility, profit and talent.

The day focused on ‘Alliances’; the relationships between clients and agencies and how they could be improved for greater commercial gain. Says Priest; "Relationships are the high road to collaboration. The better the relationship; the greater the results".

Delegates came together to listen to a series of speakers including Julie Hay, John Kieron and client agency partnerships such as John Lewis’s Craig Inglis and Adam and Eve DDB’s James Murphy – who described their pairing as "happily disfunctional".

After lunch, delegates took part in ‘hackathon-style’ ADAPTlabs to explore how their relationships could be improved. The buzz and momentum of the day was ably managed by BBC TV and Radio 4 presenter, Evan Davis.

Visit our dedicated IPA Adaptathon page

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

British Gas profits hit by warm UK weather
Top 10 ads of the week: Three's summer ad cuts through as summer season starts
Grolsch embeds Bluetooth tech into bottle tops to unlock free movies
Four tips for marketers struggling to cope with information overload
Accelerate the NPD process by tapping into crowdsourcing
Embrace what makes you different to become a leader
M&S unveils #everymilestone back to school TV ad
Jaguar recruits Emeli Sande, Idris Elba and Stella McCartney to launch XE sports car
Nationwide positions itself as 'people-led' in new campaign
Chipotle continues to innovate with Twitter and Facebook mystery URL promo
Forest slams ASA decision on DoH smoking ad claims
Twitter's Q2 ad revenues grow 129% to $277m
Diageo recruits Facebook's Nicola Mendelsohn as non-exec
The Social Brand outlines 'Bank Account' model for modern marketing success
Joanne Gray's Secret Work Weapon? Be strict with email
Does the practice of mindfulness have a place  in the corporate world?
Meet Generation Z, the tech timebomb set to change marketing forever
Why the marketing director is here to stay - despite what P&G may think
Always a bit at work, always a bit not at work - understanding the new 'third state'
Jude Law dance routine wins a boat in Johnnie Walker short
Ex-Topshop CMO and Tunepics founder Justin Cooke on 'insanity' and Einstein
Budweiser hunts for buskers in global talent search backed by Jay Z and Rihanna
Co-op readies hi-tech trolleys to improve customer service
How has Strongbow's move to its 'bittersweet' brand strategy fared on social platforms?
David Schneider on how original, creative humour can boost your brand
Why social media is constructing a reality unworthy of your anxiety
Unilever CMO Keith Weed: 'We must keep painting the picture in a constantly shifting frame'
Why marketers risk confusing technology with strategy
Is it time to swap the office aircon for the sun on your face?
Virgin Holidays responds to Three's mock spam apology with 'Don't be sorry' ad