Partner Content

IPA Adaptathon focuses on alliances

Leading figures from the client, agency and intermediary sides of the advertising industry gathered at Altitude, London on 3rd October 2013 for the first in a series of five IPA- led Adaptathons that will take place over the next eighteen months.

Adaptathons are part of IPA President Ian Priest’s long-term agenda to drive commercial creativity through a series of cross-industry initiatives, starting with better relationships and including diversification, agility, profit and talent.

The day focused on ‘Alliances’; the relationships between clients and agencies and how they could be improved for greater commercial gain. Says Priest; "Relationships are the high road to collaboration. The better the relationship; the greater the results".

Delegates came together to listen to a series of speakers including Julie Hay, John Kieron and client agency partnerships such as John Lewis’s Craig Inglis and Adam and Eve DDB’s James Murphy – who described their pairing as "happily disfunctional".

After lunch, delegates took part in ‘hackathon-style’ ADAPTlabs to explore how their relationships could be improved. The buzz and momentum of the day was ably managed by BBC TV and Radio 4 presenter, Evan Davis.

Visit our dedicated IPA Adaptathon page

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest

Government goes for ‘Pavlovian disgust’ with £2.4m anti-smoking campaign
HSBC rolls out 'pink ladies' TV ad for launch of Advance bank account
ASA slaps down three e-cig ads as rules change to enable brands to advertise
Belvedere ad banned for suggesting alcohol leads to a better night out
Old Speckled Hen to deliver Christmas Day speech
Weight Watchers kicks off 2015 campaign with Boxing Day ad
Sony Pictures to show The Interview, sparking publicity stunt rumour
Watch: Gordon's Gin debuts Gordon the Boar character on Christmas Eve
Government claims 2014 a 'record year' for retailers
The 10 most annoying words in marketing
Marketing's top 10 stories of the year- according to you
Government unveils first 'Dry January' marketing campaign
Unilever snaps up soap brands from P&G to bolster presence in Mexico
Canon: The 'Things' are coming online
John Lewis sales dip 2.4% as Black Friday pushes Christmas shopping earlier
Confused.com introduces team of sidekicks on Christmas day
Brands show their quirky side on social media this Christmas
What's the point of the traditional Christmas shop window?
Virgin Atlantic 'lands' Santa on a plane using cutting edge tech
Jenson Button shells out cash in Santander secret Santa stunt
Ferrero Rocher creates golden tree for festive push
Npower hires Stephen Rowe as marketing director
Virgin Media explores internet of things with sleep sensor TV
5 lessons the Serial podcast teaches marketers
McDonald's lauds fame of gherkin in quirky print ad
Tetley launches ad with Tea Folk in middle of medieval battle
Valentine's with Penguin Books
Sponsored feature
Blackberry reinvention falls short
WWF launches #PenguinDanceBattle to raise awareness of climate change
The flexible working agenda is not just about 'mums', says Diageo marketer