Partner Content

IPA Adaptathon focuses on alliances

Leading figures from the client, agency and intermediary sides of the advertising industry gathered at Altitude, London on 3rd October 2013 for the first in a series of five IPA- led Adaptathons that will take place over the next eighteen months.

Adaptathons are part of IPA President Ian Priest’s long-term agenda to drive commercial creativity through a series of cross-industry initiatives, starting with better relationships and including diversification, agility, profit and talent.

The day focused on ‘Alliances’; the relationships between clients and agencies and how they could be improved for greater commercial gain. Says Priest; "Relationships are the high road to collaboration. The better the relationship; the greater the results".

Delegates came together to listen to a series of speakers including Julie Hay, John Kieron and client agency partnerships such as John Lewis’s Craig Inglis and Adam and Eve DDB’s James Murphy – who described their pairing as "happily disfunctional".

After lunch, delegates took part in ‘hackathon-style’ ADAPTlabs to explore how their relationships could be improved. The buzz and momentum of the day was ably managed by BBC TV and Radio 4 presenter, Evan Davis.

Visit our dedicated IPA Adaptathon page


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus


Ten things you need to know: new role for O&M's Human
A better way to use data
Tumblr promised Millennials on a plate, so why didn't brands bite?
The Week Junior pulls in 10,000 paid subscribers
PDSA consolidates media and advertising into The Gate
AnalogFolk launches data arm
Coca-Cola's expectation-beating results credited to 'quality of marketing' and Twitter's new algorithmic timeline
How big data got the better of Donald Trump
Nike appoints first chief digital officer
Ogilvy & Mather moves Gerry Human to global role
Twitter's new algorithmic timeline arrives - and what it means for brands
James Hilton on why the Super Bowl ads make him sad
IPO filing reveals how Cannes Lions makes $59M in annual revenue
Career Quandary: How do I ask for a pay rise as a female designer?
Sponsored feature
Anti-Valentine's Day: the ads that celebrate dumping, fighting, arguing and shouting
MEC chief warns 'Mediapalooza' of client reviews is 'the new normal'
Havas Helia names Russell Marsh as new chief data officer
Disney racks up $3bn from Star Wars merchandise alone
O2 goes big with new Apple-esque concept store
Mac Macdonald named group chief executive at Start Group
VisitScotland ad captures 'Spirit of its own' in first global campaign
An Olympian task? How to create global campaigns for Rio 2016
'Puppymonkeybaby' produces most smiles of any Super Bowl spot, says Annalect 'Moodometer'
Sonos and Apple Music launch first-ever joint campaign called 'Music Makes It Home'
Pampered guard dog sells Panasonic's Internet of Things products
Growing up is hard to do
For some TV series, patience is a virtue
Viacom and Snapchat forge international ad sales and content deal
Data comes with an 'expiration date'
Brand Republic Digital Awards deadline 11 Feb