Burberry boss Angela Ahrendts to leave for Apple

Angela Ahrendts: joins Apple
Angela Ahrendts: joins Apple

Angela Ahrendts, chief executive of luxury brand Burberry, is leaving the FTSE 100 company after a decade to become Apple's vice president of retail and online stores.

It is understood that Ahrendts will report directly to Tim Cook, Apple's chief executive, when she leaves her position at Burberry in mid-2014.

Christopher Bailey, who has been chief creative officer at the British fashion house for six years, will take over from Ahrendts when she departs. He will retain his responsibilities and become chief creative and chief executive officer.

Burberry said Ahrendt’s departure follows nearly a decade during which she, Bailey and the senior executive team have "transformed Burberry into a world leading digital luxury brand".

Bailey, who has been with the company since 2001, has overseen all consumer-facing activities, including project design and development, creative marketing, store design, consumer technology and digital innovation.

He will continue to create and drive the company’s vision and will work closely with Ahrendts over the coming months to ensure a seamless transition, and will join the board in due course.

Today Burberry announced a 17% growth in underlying retail sales in the six months to the end of September, while total revenue grew 14% to £1.03bn.

This year Ahrendts topped the chief executives’ earning list within the FTSE 100, becoming the first woman to top the City pay league with £16.9m earnings, though this was reportedly due to her selling nearly £12m worth of Burberry shares.

Ahrendts said: "Burberry is in brilliant shape, having built the industry's most powerful management team, converted the business to a dynamic digital global retailer, created a world class supply chain, state of the art technology infrastructure, sensational brand momentum and one of the most closely connected creative cultures in the world today.

"It has been an honour to have partnered with [chairman] Sir John Peace and Christopher for the past eight years.

"I am confident that, with Sir John's continued guidance and the executive team's support, Christopher, as one of this generation's greatest visionaries, will continue to lead Burberry to new heights.

"Today, Burberry is not only a great brand, but a truly great company."

Watch Burberry chairman Sir John Peace discussing the changes with Angela Ahrendts and Christopher Bailey in the video below.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer