Top 10 ads of the week: Stoptober and Littlewoods tie for top spot

Stoptober: top spot
Stoptober: top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

This week's chart of the most recalled ad sees two spots in joint first place: SmokeFree England's ad for Stoptober, offering support to those taking up the challenge of quitting cigarettes in October, and the latest from Littlewoods.

In third place are a couple of kids eating peas for Aldi and in fourth position Walkers crisps wants viewers to hunt down its missing flavours.

Brand: SmokeFree England, Stoptober

Agency/TV Buyer: Dare/M4C

Recall: 44%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 44%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 43%

Brand: Walkers

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD

Recall: 41%

Brand: More Than

Agency/TV Buyer: VCCP me/Starcom MediaVest

Recall: 38%

Brand: Santander

Agency/TV Buyer: Havas Worldwide London/Carat

Recall: 38%

Brand: Sky Broadband

Agency/TV Buyer: WCRS/MediaCom

Recall: 38%

Brand: Money Advice Service

Agency/TV Buyer: Inferno/M4C

Recall: 31%

Brand: SCS

Agency/TV Buyer: Martin Tait Redheads/in-house

Recall: 30%

Brand: Nutella

Agency/TV Buyer: Krow/MEC

Recall: 28%

Adwatch research was conducted from 10 - 14 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Virgin, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans
Currency wars meets origami in Alpari FX trading ad campaign
Amazon rumoured to launch 3D smartphone in September
Facebook to allow European users to store and transfer money on site, claims report
Unilever pilots multi-brand advertising with YouTube beauty channel
Lego, Coca-Cola, Net-a-Porter, Bitcoin and AOL: the digitally creative brands