EE marketing chief Steven Day announces departure

Steven Day: leaving EE
Steven Day: leaving EE

EE's top marketer Steven Day has announced that he is to leave his position as chief of brand and communications at the end of the year.

Day, who oversaw the creation of the EE brand, including its launch advertising featuring Hollywood actor Kevin Bacon, will depart from this role to pursue "new adventures". It is not known if he has another job to go to.

Prior to the merger of Orange and T-Mobile in 2010, Day was chief of staff, brand and communications for Orange. He joined the mobile firm in 2008.

Day’s role will not be replaced. Instead, from January, the EE brand team will report to chief consumer marketing officer Pippa Dunn, who first joined Orange in 2003.

EE chief executive Olaf Swantee said: "With his strong internal and partner teams, [Day] created a brand that has become synonymous with innovation. It’s a brand that has become known across the length and breadth of the UK.

"EE is the brand that will take our company forward into 2014 and beyond, and I know that Steven’s passion, enthusiasm and knowledge of the brand will be continued by his hugely experienced team."

Day added: "It has been a privilege to create an exciting new brand for Britain, and to work with some of the most talented people in the industry. I will miss the company, the people and the challenge. However, having helped build, launch and embed the EE brand, I feel the time is now right for me to move on to new adventures." 

EE claims it has attracted 1m customers to its 4G network since launching in October 2012.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage