PlayStation charts 18-year history in inner-city London flat

PlayStation: since 1995
PlayStation: since 1995

PlayStation's history is tracked with a single steadycam shot that begins in a typical inner-city London flat in 1995, the year the first PlayStation was launched, and ends with a present day shot of the upcoming PlayStation 4.

The passage of time is marked by subtle references with footage charting a changing London skyline alongside evolving games, mobiles, haircuts and fashion.

Company: Sony Computer Entertainment

Brand: Sony PlayStation

Client: Murray Pannell, marketing director at Sony Computer Entertainment UK

Agency: Drum

Creative: Ben Kerr

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now