'Disappointment' as less than half of food brands pledge to reduce saturated fat

Nestlé: Confectioner will remove 3,800 tonnes of saturated fat from over 1bn Kit Kat bars
Nestlé: Confectioner will remove 3,800 tonnes of saturated fat from over 1bn Kit Kat bars

Nestlé, Tesco and Subway are among a number of companies to have signed up to a government pledge aimed at reducing the nation’s saturated fat intake.

Campaigners, however, are annoyed that so few companies have signed up.

Almost half of the food manufacturing and retail industry has signed up to the ‘Responsibility Deal Saturated Fat Reduction Pledge’ by agreeing to reduce the amount of saturated fat in our food and change their products to make them healthier.

Nestlé has pledged to remove 3,800 tonnes of saturated fat from over 1bn Kit Kat bars per year by reformulating the recipe. Tesco is taking 32 tonnes out of its products, while Subway will reduce the amount of saturated fat in its Kids Pak by more than 70%, replacing cookies and crisps with a healthier option.

Unilever, meanwhile, will continue to invest in spreads and blends that provide healthier options and promote healthy eating by encouraging swaps in cooking and baking, and Mondelez International will reformulate products across its portfolio including BelVita, Oreo and Barny.

Public Health Minister Jane Ellison said: "It’s hugely encouraging that companies providing almost half of the food available on the UK market have committed to this new Responsibility Deal pledge and they are leading the way to give their customers healthier products and lower fat alternatives."

Children’s Food Campaign co-ordinator Malcolm Clark said that, although he was "pleasantly surprised" by the scope of the pledge, it was "disappointing" that so few brands had signed up.

"There seems to be no sense in the Government of naming and shaming those that do not sign up. There’s no stick for that 50% of companies," he said.

A Which? spokesperson said: "With six in ten of the population overweight or obese we hope that the new public health minister will ensure that the Responsibility Deal becomes more ambitious, encouraging change across the whole industry, and is prepared to legislate if voluntary action fails."

Pledge wording in full:

"Recognising the role of over-consumption of saturated fat in the risk of premature avoidable mortality from  cardiovascular and coronary heart disease, and public health recommendations to reduce saturated fat consumption (to less than 11% of food energy for everyone over 5yrs of age, compared to current levels of 12.7%).

"We will support and enable people to consume less saturated fat through actions such as product/menu reformulation, reviewing portion sizes, education and information and incentivising consumers to choose healthier options.  We will monitor and report on our actions on an annual basis.  Progress in reducing people’s saturated fat intakes will be measured via the National Diet and Nutrition Survey."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug