Top 10 ads of the week: Gocompare's flyby ad zooms past Sky to top spot

Gocompare.com: tops the chart
Gocompare.com: tops the chart

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Everyone's favourite opera singer, Gio Compare, is back on top as this week's most recalled ad, beating off a stiff challenge from Sky in second place.

In third place are the Argos aliens and in fourth we have Confused.com, featuring Brian the robot embarrassing a young man over the size of his car engine.

Brand: Gocompare.com

Agency/TV Buyer: Dare/Carat

Recall: 61%

Brand: Sky

Agency/TV Buyer:Brothers & Sisters/MediaCom

Recall: 59%

Brand: Argos

Agency/TV Buyer:CHI&Partners/Mindshare

Recall: 56%

Brand: Confused.com

Agency/TV Buyer:Publicis/PHD

Recall: 49%

Brand: Halifax

Agency/TV Buyer:Adam & Eve/DDB/MEC

Recall: 46%

Brand: Dulux

Agency/TV Buyer:BBH/Mediacom

Recall: 42%

Brand: Asda

Agency/TV Buyer:Saatchi & Saatchi/Carat

Recall: 38%

Brand: Microsoft

Agency/TV Buyer:Crispin Porter Bogusky/UM London

Recall: 36%

Brand: Twinings

Agency/TV Buyer:Abbot Mead Vickers BBDO/ZenithOptimedia

Recall: 35%

Brand: Morrisons

Agency/TV Buyer:DLKW Lowe/MEC

Recall: 34%

Adwatch research was conducted from 24 - 28 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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