Sponsored feature

Align your brand with Great British Motorsport in 2014

The British Rally Championship (BRC) is the very best of great British sport. First run in 1958, it is a yearly rallying series staged on a mix of city roads and off-road terrain throughout the British Isles; typical events span two days or more. Competitors come from as far afield as Scandinavia, America and Australia in the hope of lifting the BRC trophy.

Sponsorship packages from £7000, present an exciting opportunity for brands to affiliate with a dynamic, extreme, highly regarded sport with great British heritage. The BRC involves 7 classic action-packed race events staged against a backdrop of spectacular scenery across the UK: England, Scotland, Wales and Northern Ireland.

The event attracts dedicated fans who tune in, and turn out in their tens of thousands to get up close and personal, lining streets or forest roads. As for the drivers, ABC 1&2’s, with an average age of 23, ensures that the sports energy and vigour is maintained, and the fan base refreshed.

There are a wide range of branding opportunities including apparel, drinks & snacks (energy, sport & health), hotels, insurance, vehicle accessories, cleaning product & tools. The opportunity delivers pre and post event publicity on cross platform media: Sky Sports TV, radio, press, on-line, extensive social media opportunities, mobile app, signage, print and competitions.

Partner with the BRC and be involved with racing on real roads, in real cars driven by real talent.

More on the 2014 packages


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