Debenhams introduces 'wishes made fabulous' strapline for Christmas

Debenhams: readies Christmas TV campaign
Debenhams: readies Christmas TV campaign

Debenhams is using the strapline "Wishes made fabulous" to accompany its Christmas TV campaign, which is being supported by an online hub that grants people's festive wishes.

The creative by JWT follows a young couple who are reunited at an ice rink. It will go head to head with the launch of the M&S Christmas advert when they both launch on Wednesday 6 November during 'Coronation Street'.

The M&S ad focuses on the retailer’s dresses and stars models Rosie Huntington-Whiteley and David Gandy in a fantastical setting.

The soundtrack for the Debenhams spot features a re-recording of the track 'Youth' by Foxes, featuring F.A.M.E’s Macedonian Radio Symphonic Orchestra and a full choir.

The retailer is describing the activity as its biggest ever Christmas campaign, which will be backed by multi-channel support, including an online hub that offers users the chance to win a £300 giftcard when they submit their wishes to the site.

Debenhams will select some wishes, which could involve finding the perfect gift for a friend or flying across the world to see loved ones, to come true.

Additional participation will be driven by a social media campaign on Twitter and Facebook via the #wishesmadefabulous hashtag.

The ad will also be shown in cinemas for the first time, while TV viewers will be invited to "shop the ad" instantly during 'The X Factor' using the show’s app.

The campaign features products from Designers at Debenhams, including ranges by Patrick Grant, Julien Macdonald, Henry Holland, Aliza Reger and Jonathan Saunders.

The spot develops the creative theme of the retailer’s autumn campaign by adapting the ‘Life Made Fabulous’ strapline and showing the product alongside the designer sketches of the clothing.

Richard Cristofoli, marketing director at Debenhams, said: "Our advert builds on the success of our autumn/winter brand campaign with our new creative concept and bigger, more cinematic approach to production.

"It really captures the true sentiment of Christmas. It’s not quirky, or depressing, it’s all about celebrating moments that make Christmas special and about making wishes come true, no matter how big or small."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral
Chevrolet launches £350m Manchester United shirt deal with nostalgic video
Warburtons rebrands to 'Warbeartons' in Paddington Bear movie tie-up
M&S blames new website as non-food sales fall again
Top 10 skills for young creative talent: The Mad Men era of on-the-job learning is long gone
Pepsi Max calls on fans to take part in Kelly Rowland video
From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming
Digital democracy creation: how the marketing industry made its voice heard
Three prints spoof apology letter to hapless holiday-less consumers
Sponsors congratulate Novak Djokovic on Wimbledon win
Cristiano Ronaldo launches CR7 fashion range and website
How eBay drove awareness of The Amazing Spider-Man 2 for Sony Pictures
Lidl plots 'more British' brand in drive for customers
WeChat-owner Tencent on China's impact on international marketing - not vice versa
Imperial War Museum releases film announcing WWI exhibition
Why brand and music collaborations need to work for the fans, not the brands
Viral review: Star Trek's Zachary Quinto has Independence Day fun with Newcastle Brown Ale
Why brands should beware of Facebook's emotional engineering
Beats by Dre turns up the heat ahead of the France v Germany World Cup game
Top 10 ads of the week: Breaking Bad's Aaron Paul helps XBox reach top