The Marketing Society Brand of the Year award, in association with Marketing and Metro and sponsored by Tag, recognises excellence in innovation, marketing and advertising effectiveness, financial performance and winning over cynical, overloaded and price-conscious consumers.
The full list of 20 brands needs to be whittled down to the top five ahead of live voting at The Marketing Society's Annual Dinner on 21 November. Which brand gets your vote?
Vote for who you think deserves to win The Marketing Society's Brand of the Year 2013 in association with Metro
|Marketing Society Brand of the Year shortlist 2013|
|Burberry reported an "exceptional" response to its Spring and Summer collection, backed by ads starring Romeo Beckham. Like-for-like sales for the three months to June jumped 13% to £339m. It hired actors Sienna Miller and Tom Sturridge for its latest "Trench kiss" campaign from chief creative officer Christopher Bailey.|
|The credit-card brand has continued to promote its mobile and contactless payment technology, launching its biggest TV campaign in three years last autumn with the spectacular "Making Christmas easier" ad. The brand has also launched a digital rewards and offers scheme called Barclaycard Bespoke Offers.|
|Coke has had an award-laden 2013, scooping the Cannes Lions Creative Marketer of the Year prize for notable campaigns such as "Small world machines", which provides a platform aimed at bringing together people from Pakistan and India. The brand also surprised the world with the launch of its anti-obesity drive.|
|The budget airline is two years into a brand revamp and recently launched its "Generation easyJet" brand-building campaign. It has embraced mobile, while its introduction of allocated seating has boosted its appeal among business customers, who accounted for 10m of its record 60m passengers this year.|