What kids trend is dominating your job at the moment?
Getting kids active and outdoors and off computer screens.
If you had three wishes for your brand, how many would you use and what would they be?
To double the penetration of Peperami in lunchboxes.
If you had one recommendation for those looking to maximize the level of engagement with their children and parents, what would it be?
Understand both the childrens and parents lifestyles and tension-points intimately.
What do you hope to gain from gathering with other marketing leaders at Appeal to Kids & Sell to Parents?
Steal with pride some great insight-driven ideas
What session, other than your own, are you most looking forward to at Appeal to Kids & Sell to Parents?
The sessions lead by the Toys manufacturers to see what good looks like for the future of play.
Matt will be speaking on the Channel Conundrum panel session looking at how to make your marketing mix have maximum impact.
4 December 2013, London, www.marketingtokidsconference.com