Top 10 ads of the week: Wonga's pensioner puppets pip Virgin Media to first place

Wonga: most recalled ad
Wonga: most recalled ad

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

It's a big week for Wonga, as not only does it have a film out, but it's also made number one spot in our countdown of the most recalled ads, beating Virgin Media into second position.

In third place, Kevin Bacon is once again doing his bit for EE, while Littlewoods takes the fourth spot.

Brand: Wonga

Agency/TV Buyer: Albion/PHD

Recall: 59%

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 56%

Brand: EE

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 55%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 50%

Brand: Fox's Biscuits

Agency/TV Buyer: Mother London/MediaCom

Recall: 47%

Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 46%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 42%

Brand: Allinson

Agency/TV Buyer: Contagious Content/ZenithOptimedia

Recall: 40%

Brand: Warburtons

Agency/TV Buyer: WCRS/Mindshare

Recall: 37%

Brand: Currys/PC World

Agency/TV Buyer: M&C Saatchi/Walker Media

Recall: 35%

Adwatch research was conducted from 31 October - 4 November 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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