The activity will be supported by a "full festive takeover" of social media sites, including Twitter, Instagram and Chinese sites Sina Weibo and Youku.
Burberry will celebrate "25 days of Christmas" by publishing images and videos on Instagram each day. Children’s events also will be held in London's
Burberry claims the Christmas campaign, which launches today (6 November), is the culmination of an entire year of celebrating love and romance.
The theme was introduced in February with the Burberry Prorsum men’s and womenswear autumn/winter collections. It continued in June with the launch of Burberry Kisses, which sent virtual kisses across social media.
Christmas advertising will be supported by a limited edition beauty collection that launches on 6 December. The range includes the Body Gold fragrance and Golden Light make up.
The collection ties in with the golden theme of this year's Christmas creative.