The Marketing Society Brand of the Year award, in association with Marketing and Metro and sponsored by Tag, recognises excellence in innovation, marketing and advertising effectiveness, financial performance and winning over cynical, overloaded and price-conscious consumers.
The full list of 20 brands needs to be whittled down to the top five ahead of live voting at The Marketing Society's Annual Dinner on 21 November. Which brand gets your vote?
Vote for who you think deserves to win The Marketing Society's Brand of the Year 2013 in association with Metro
|Marketing Society Brand of the Year shortlist 2013|
|Sainsbury's was the only one of the big four supermarkets to grow in the three months to the end of August, its 33rd consecutive quarter of growth. This year it brought back its Active Kids programme with ads featuring David Beckham. It overhauled the By Sainsbury's range and continues with its "Live well for less" campaign.|
|Samsung is determined to teach Apple a thing or two about innovation and marketing. Over the past year it has run huge ad campaigns for its Note phablets and the recently launched Galaxy S4 smartphone. It also rolled out the Galaxy S3 and Galaxy Camera, and beat rivals to unveil the first smartwatch.|
|The music-streaming service ramped up its marketing partnerships this year, striking a deal with Coca-Cola to create social music app Placelists, Ford for Spotify in cars, partnering Vodafone on 4G and running campaigns with Reebok, Philips, Jose Cuervo and Sky. The service reaches 24m people in 28 countries.|
|The microblogging site announced plans for an IPO as ad revenues for 2013 doubled to an estimated $582m (eMarketer). In January it launched Vine, the six-second video-clip service. The number of active UK users reached 15m.|