John Lewis and M&S, Boots and Tesco: watch all of the week's Christmas ads

M&S: Christmas ad
M&S: Christmas ad

It has been a busy week for Christmas ads, with seasonal efforts from brands including John Lewis, Boots, Marks & Spencer and Lidl unveiled to the public. Here we bring them all together in one handy guide to Xmas advertising.

Marks & Spencer

Rosie Huntington-Whiteley, David Gandy and Helena Bonham-Carter recreate scenes from Alice in Wonderland, Aladdin and The Wizard of Oz in a two-minute spot that revives the retailer’s "Magic & Sparkle" strapline. 

Agency: Rainey Kelly Campbell Roalfe/Y&R

John Lewis

A bear and a hare that have never been able to spend Christmas together because the bear always hibernates are the stars of this epic Watership Down-esque film. 

Agency: Ada&EveDDB


In an upbeat ad Ant and Dec are serenaded by a dancing gingerbread man to the sound of 'Be Our Guest' from Disney’s 'Beauty and The Beast', alongside animated elf-sized versions of Morrisons’ M Kitchen chefs.

Agency: DLKW Lowe


Stereotypes of a hoodie are subverted as a teenager takes on the role of a modern day Santa Clause by secretly giving presents to the shopkeeper who gave him his first job, the nurse who looked after his gran and the girl he fancies.

Agency: Mother


Waitrose once again focuses on its charity commitments for its Christmas marketing, with an ad that focuses on "the story of giving something back" as part of its Community Matters scheme that has donated over £14m to local causes.

Agency: Bartle Bogle Hegarty


A young couple are reunited at an ice rink in an ad themed around "wishes made fabulous" with a re-recorded version of Foxes' track "Youth". 

Agency: JWT

The Co-Operative

Relaxation is the theme of The Co-op’s Christmas effort, with a creative that is in stark contrast to last year’s ads by Morrisons and Asda featuring stressed mums struggling to organise Christmas. 

Agency: Leo Burnett

TK Maxx

The looks on people’s faces the moment they open a present from loved ones is the focal point of a one-minute film that aims to communicate the "real and genuine" emotions of gift-giving.

Agency: The Brooklyn Brothers


Comedian Harry Enfield voices Lidl's first ever Christmas TV ad that features a table over-burdened with food including reindeer steak and whole, cooked lobster. 

Agency: TBWA\London


Tesco has gone down the well-trodden route of showing a family through the ages, this time using a series of clips which look as though they have been filmed using the home video technology of the time. All to the dulcet tones of Rod Stewart and his 1988 hit 'Forever Young'.

Agency: Wieden + Kennedy London


In its first ever Christmas ad for the over-arching brand Cadbury communicates the joy kids experience at Christmas with a film showing children unwrapping their entire street. 

Agency: Fallon


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Ex-Thomas Cook marketer Mike Hoban resurfaces at Morrisons
Barbour creates real-time illustrations of consumers' stories for summer campaign
Viral review: Samsung goes for Apple’s jugular but fails to connect
View from Brazil: why we didn't believe we could lose the World Cup
Heineken unveils ‘Open Your City’ drive with Metro for ‘men of the world’
Unilever continues portfolio 'reshaping' with Slim-Fast sale
Amazon to fight US authorities over in-app purchase claims
Google set to invest $100m in Europe's tech start-ups
Metcalfe's set to release quirky debut TV ad
Samsung pities the iPhone 'wall huggers'
Smirnoff campaign aims to make Formula One less elitist
Apple wins EU battle to register store layout as trademark
Marketing directors need to step outside 'marketing box' to earn seat on the board
Hottest virals: Burger King’s emotional gay pride Whopper ad, plus Apple and Guinness
Developer creates software enabling Google Glass mind-control
Kick-ass girl beats up shopping centre staff in music video
Top 10 ads of the week: Aldi's World Cup cider ad scores with consumers
Sony relives Germany's 7-1 victory against Brazil in Subbuteo Vine
Burberry credits 9% revenue hike on strong online sales and 'more targeted marketing'
Ritz returns to UK TV screens after 30-year hiatus
Mars creates chief health and wellbeing officer role
Brands make the most of Germany's dramatic victory over Brazil
Adios Justin King! Watch our video tribute as he leaves Sainsbury's after a decade
Nike calls time on 13-year Manchester United kit deal
Three TV ad banned over misleading 'free' call claims
GNM boss David Pemsel: 'The Guardian has got its mojo back'
M&S has missed a massive opportunity to put digital strategy at its heart
Google partners with the Barbican to show coders are artists
Samaritans encourages men to talk about issues with #DownNotOut campaign
Lego's partnership with Shell 'not awesome', according to Greenpeace viral