The drinks giant rolled out its well-known ‘Holidays are Coming’ TV ad featuring the Coca-Cola truck this weekend, during ITV’s 'The X Factor' on Saturday 9 November.
On 23 November, Coke will launch a TV spot called ‘Shooting Star’, focusing on the theme of delivering good deeds during the Christmas season.
The ad, set to a "heart-warming" soundtrack by Elvis Presley, will show Santa Claus attempting to create a shooting star in his workshop. The ad then shows people performing acts of kindness, such as a father buying his son his first car and someone allowing their friend to score a winning goal. Versions of the ad have previously run in other markets.
To support the above-the-line activity, the brand is reviving its Coca-Cola Christmas Truck Tour, this time touring what it claims to be the "kindest" cities across the
Bríd Drohan-Stewart, Coca-Cola Great
"Shooting Star's central creative remains true to the brand's core values of spreading happiness around the world."