Coke to launch Shooting Star Christmas push

Coca-Cola: launches its Christmas campaign
Coca-Cola: launches its Christmas campaign

Coca-Cola is set to unveil a new Christmas-themed ad promoting "good deeds", as part of its annual festive marketing push.

The drinks giant rolled out its well-known ‘Holidays are Coming’ TV ad featuring the Coca-Cola truck this weekend, during ITV’s 'The X Factor' on Saturday 9 November.

On 23 November, Coke will launch a TV spot called ‘Shooting Star’, focusing on the theme of delivering good deeds during the Christmas season.

The ad, set to a "heart-warming" soundtrack by Elvis Presley, will show Santa Claus attempting to create a shooting star in his workshop. The ad then shows people performing acts of kindness, such as a father buying his son his first car and someone allowing their friend to score a winning goal. Versions of the ad have previously run in other markets.

To support the above-the-line activity, the brand is reviving its Coca-Cola Christmas Truck Tour, this time touring what it claims to be the "kindest" cities across the UK. It is also rolling out on-pack and social media promotions.

Bríd Drohan-Stewart, Coca-Cola Great Britain marketing director,  who took up the role last month, said: "Coca-Cola has become synonymous with spreading festive cheer and our Christmas campaigns, old and new, mark the unofficial countdown to Christmas.

"Shooting Star's central creative remains true to the brand's core values of spreading happiness around the world."


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer