The product placement deals comes as e-cigarette brands seek new ways to market their products as the Advertising Standards Authority clamps down on their advertising.
Last week, e-cigarette firm VIP launched a campaign laden with sexual innuendo in response to the ad clampdown, a move praised by SmartCigs manager Billy Webb who claimed the tactic "would help dispel the myth that e-cigarettes are aimed at children".
The E-Lites packaging and cigarettes appear in the Lily Allen video that is causing a stir on social media for satirising the music industry with a parody of Robin Thicke’s 'Blurred Lines' video.
Footage from the controversial video includes silver balloons spelling out "Lily Allen has a baggy pussy", and Allen is seeking to promote debate of the music on social media using the #HOH and #Bitches hashtags.
In a blog post, E-Lites described the product placement deal as a "first" for the company.
E-Lites added: "This appearance caps off a significant year for us, where we’ve partnered up with some of the biggest names in football, top-flight rugby teams, race-winning drivers, and picked up two awards from our dancing baby TV advert.
"Here at E-Lites we’re always leading the way and coming up with new ideas to connect with customers."