Yahoo work-from-home ban is a trust issue, says Microsoft chief envisioning officer

Dave Coplin: chief envisioning officer for Microsoft UK
Dave Coplin: chief envisioning officer for Microsoft UK

Dave Coplin, Microsoft UK's chief envisioning officer, believes Yahoo's decision to ban staff from working at home indicates a lack of trust and will be reversed in a "few years".

Speaking at the annual IDM lecture, Coplin said there was a "massive problem" with the place of work in today’s society that does not need to exist in the days of smartphones.

Coplin said he did not want to make judgements about Yahoo, but did speculate that the decision by Yahoo chief executive Marissa Mayer to ban the entire company from working from home boiled down to a trust issue.

He said: "That isn’t about a disbelief in the values of flexible working, it is more indicative of a trust issue. Marissa Meyer has come in and said 'I want to get control and understand how this thing works'.

"I guarantee you in a few years' time that they will actually go back to flexible working. I've worked for organisations that want bums on seats – it is a classic sign there is an issue of trust."

Coplin, who is the author of a "Business Reimagined: Why work isn’t working and what you can do about it", argued that modern-day companies are still living in the past when it comes to their work practices.

He said: "For centuries we have swarmed around the infrastructure as a society. In the mid- to late nineties, if you wanted to use the internet, the only place you could do that with any reasonable bandwidth would be the office. We are acclimatised with needing to be in the office in order to work."

However, Coplin pointed out the way companies operate should change now most people have more computing power in their smartphone than used to be in a desktop PC five years ago.

Coplin concluded: "We also have more pervasive mobile broadband and yet as a society we continue to swarm around the infrastructure."

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer