Frank van der Post, managing director, brand and customer experience, British Airways

Frank van der Post truly worked his way up, working in a hotel before graduating with a BSc in hospitality management. After high-profile positions at Jumeirah and InterContinental Hotels Group, van der Post has spent a successful two years shepherding British Airways through a very public cabin-staff strike action to a full brand relaunch.

He promised to invest £5bn in the airline’s products and services wisely, and this year "the flying Dutchman’s" vision was realised, launching an ad campaign promoting BA’s digital boarding system, improved seats, on-board beds and menus, with a focus on innovation.



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