Sony reveals PS4 sales hit million mark within 24 hours

Sony PlayStation 4: TV ad promotes imminent European launch of games console
Sony PlayStation 4: TV ad promotes imminent European launch of games console

Sony has revealed it sold a million units of its PlayStation 4 console in the first 24 hours of release in the US, as it gears up to launch the device across Europe on 29 November.

The console, which went on sale in the US on Friday 15 November, quickly passed the million-sales mark, although many customers have complained that PS4 is prone to glitches.

To build up anticipation ahead of PlayStation 4’s release in Europe on 29 November, Sony has launched a new TV ad as part of its ongoing #4thePlayers campaign. The ad shows the real and virtual worlds colliding from the perspective of a gamer in the passenger seat of a car.

Last week, the brand installed huge glowing PlayStation symbols on London’s Oxo Tower to promote the launch of the new console.

In October, Sony released a film charting the history of its PlayStation console. The clip used a steadycam shot, beginning in an inner-city London flat in 1995, the year the first PlayStation was launched, and ending with a present-day shot of the PlayStation 4.

Microsoft's rival console Xbox One goes on sale across both the US and Europe this Friday 22 November.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network